Definition of Internet Marketing Terms

What is Digital Marketing?

Digital marketing is a broad term that encompasses many different types of marketing activities. It can be used to describe any form of online advertising, including search engine optimization (SEO), social media marketing and email marketing.
Digital marketers use a variety of tools and techniques to reach their audience online in order to generate leads or sales for their business or organization. These include:

  • Search engine optimization (SEO) – The process by which you optimize your website so that it appears higher in search results on Google, Yahoo! And Bing when someone searches for keywords related to your products or services
  • Social media marketing – Using Facebook, Twitter and other social networks as platforms for communicating with customers about products/services offered by businesses
  • Email marketing – Sending promotional emails containing special offers or discounts directly from companies’ websites

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of improving the visibility of a website or web page in search engine results. This is done by increasing the number of visitors to the site by ensuring that it ranks highly in organic (non-paid) search results, and also by increasing the number of external links pointing to the site.
The two main types of SEO are on-page optimization, which involves adjusting content and code on your website; and off-page optimization, which includes link building and other methods that help you get more natural links pointing back to your site from other sites around the internet.

Pay-Per-Click (PPC) Advertising

Pay-per-click (PPC) advertising is a form of internet marketing that allows companies to advertise their products and services on search engines, social media networks, e-commerce sites and other websites.
PPC campaigns allow advertisers to bid on keywords that they want their ads to show up for when someone searches for those terms. The advertiser with the highest bid will have their ad displayed above or next to other ads when someone clicks on it.
Advertisers can choose from two different types of PPC: cost per click (CPC) or cost per impression (CPM). With CPC, you only pay when someone clicks on your ad; with CPM, you pay regardless if anyone clicks or not–but usually at a lower rate than CPC because there’s less risk involved for advertisers since they’re not paying every time someone sees an ad.*

Social Media Marketing (SMM)

Social media marketing (SMM) is a type of internet marketing that involves promoting your business or brand through social media platforms.
Social media platforms are websites where users can post content and share it with other users. These include Facebook, Twitter, Instagram and LinkedIn. SMM involves using these platforms to promote your products or services in order to reach new customers online.

Content Marketing

Content marketing is a type of marketing that focuses on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience. Content can be in the form of blogs, videos or infographics.
Content marketing helps businesses build trust with their target audience by providing them with useful information about their products or services. It also helps them stand out from competitors by offering something different from what they offer.

Email Marketing

Email marketing is a form of digital marketing that allows you to send emails to customers and prospects. It’s often used in conjunction with other forms of online advertising, such as social media ads or paid search results. You can use email marketing to promote products or services, generate leads, build brand awareness and loyalty, increase sales–the list goes on!
Email marketing has been around since the early days of the internet (think AOL). But it wasn’t until recently that it became more sophisticated and effective thanks to advances in technology like automation tools for sending automated emails based on user behavior (e.g., when someone clicks on an ad), better tracking capabilities so you know what works best for your business/website visitors at any given moment etc…

Affiliate Marketing

Affiliate marketing is a type of internet marketing in which you earn a commission by promoting other people’s products.
The term “affiliate” comes from the word “frequent,” which means “to do something often.” In this case, an affiliate would be someone who frequently promotes another person’s product or service.
Affiliate programs are generally set up as either cost per sale (CPS) or pay per click (PPC). The former involves paying the affiliate only when they make a sale; the latter pays them each time they generate traffic that results in clicks on your ads.

Influencer Marketing

Influencer marketing is a form of digital marketing that involves engaging with influencers to promote your brand or product. Influencers can be thought of as people who have a large following on social media, such as Instagram or Facebook.
In order for your business to be successful in influencer marketing, you need to find the right fit between your brand and an influencer’s audience. Once you’ve identified an influencer who aligns well with your company’s values and mission statement, it’s time for them both parties involved in this type of relationship will benefit greatly from each other’s presence online:

Video Marketing

Video marketing is a type of Internet marketing that uses video to promote your brand, products or services.
Video marketing can be done in many different ways and there are many different types of videos you can create for your business. You may want to create a short video explaining what it is that your company does or how they do it, or perhaps an explainer video with animation showing how something works in detail. You could also create an animated cartoon character with whom people can interact on social media platforms such as Facebook and Twitter by answering questions posed by them through the use of hashtags (e.g., #asktheguru).
There are numerous benefits associated with using this type of digital marketing strategy including: increased brand awareness; increased traffic generation; higher conversion rates due to better engagement levels between consumers who watch videos versus those who don’t engage with any content at all!