The simpler and richer – the minimalist web design visual presentation skills

How to make cluttered and aggressive web pages light, thin, and beautiful, but also need to retain full functionality, and at the same time make a proper distinction between key modules? This is often the source of confusion for designers; how to better remove extra elements, colors, shapes, and textures, preserve focus, and sort out clear visual flow directions?

If a page has too many elements, users will be confused to see where or misunderstand the priority of each element. Good designers need to use design language to direct the focus exactly to the right content. As mentioned, minimalist web visuals can bring the most important content to the front and avoid distracting users, for example, in an Any color spots on the black and white design will arouse the attention of the user, and the color itself will also become the focus. This has become a small topic that we will discuss soon.


Product prototype visual transformation

At the beginning of the design, visual designers who are good at graphical recognition from the process of transforming prototypes into visuals are often eager to start creating and lacking in the face of complicated and monotonous lines. Clarify the essential aspects of the overall page structure.
What are the key modules that need to be highlighted and which secondary modules can be moved to a more optimized layout or streamlined consolidation? This is a process of growth that requires long-term experience, continuous improvement of patience and ability to improve understanding, and is the beginning of professionalization.

Balance the layout and simplify the design

The balance, alignment, and comparison relationships in the typographic layout are crucial to the visual effects of the page. If the screen effects are top-heavy, or if the left and right sides are not balanced, the user will feel a sense of oppression, which will affect the smoothness of the browsing information.

The first step to simplifying design is not simply to remove most of the pictures but to rethink the content and simplify it to cover unmet needs. Only then can the most important element of the page achieve its intended effect.

We can write down what we need: logos, introductions, navigation, and more. Together with your product manager, remove all other unwanted elements and lose them as much as possible.

The key here is not to make websites less functional, but to remove unnecessary elements or integrate multiple parts into a simpler layout. You can also split content into separate pages and give more attention to each part of the content.

Color Hints

Simple and transparent white page

White, because of its highest lightness, no hue, bright, clean, carefree, simple, immortal, symbolizes the ultimate purity and chastity in nature. White is elegant, peaceful and simple, without a strong personality. Therefore, in the design of the website, white has high-grade, technological images, and is the dominant color that is always popular.
The light white color can give people a good sense of lightness and speed, and when used properly, it can make any light color and bright color appear different in depth, lightness, and saturation, and brighter, more focused, and more comfortable by contrast. Neat, large blank while allowing users to maintain a cheerful emotion for browsing.

The following website shows the potential of using white to present content and a website itself:

White page design tips:

Make links easier to identify, use light or bright colors;
Reduce messy ad images; don’t use too small fonts,
Avoid pages that look trivial and tired;


Bright text colors make content easier to identify


Delicate elegant grey gentleman

“Gray matter” is reminiscent of intelligence and brain power. It is not as bright as black, and it is not as pale as pure white. Gray is the overgrowth of black and white. It is the perfect complementary color. Gray can be used with any color. Because of its neutrality, it is often used as a background color to highlight other colors. Using light gray instead of white or dark gray instead of black can give the web a distinctive sense of elegance.



Gray is popular whether it is background color or title or main font color. Gray is also the preferred color for minimalist website design. Such websites usually use light grey as the background color, and then use dark gray as the main font color. Here are a few very nice website designs that use gray.



Designed by addition and subtraction philosophy
Starting from the first pixel, we began to create the perfect design with continuous addition, but is this the ultimate? In the design of timely use of amplification or reduction, constantly changing, you can better tend to minimalist, repeated experience in examining the value of each necessary element.


Whenever this stage is reached, the designer needs to calm down and think about it. When the addition reaches a certain amount, it is transferred to the subtraction design. The test is the ability of the designer to grasp the whole. Subtraction design is a design method that can only be tried when the addition is more mature. In theory, the additional design is relatively easier than the subtraction design. Subtraction design can better reflect the skill and accumulation of the designer, and the goal is less refined.


Take courage to remove the borders, make the picture more transparent boldly, and there are not many visual elements in the space, but they are wealthy and beautiful.
This process of addition and subtraction is exactly the road to continuous design perfection.

Make space more breathable

It is also important to reduce the complexity of “visual perception” in methods of reducing design complexity by removing and hiding. Blanks and contrasts have undoubtedly become effective methods to reduce visual disturbances.
Appropriate white space in the visual layout is a necessary balance to balance the few elements that will appear on the page. It should be your default layout tool. One of the classic rules: If you can use whitespace, do not place other design elements. If your layout in this way, you will be surprised to adjust the layout of the interface to complete the layout.


Although it is better to use blank space, it is also necessary to ensure as much as possible a sense of contrast. Designers should use minimal visual changes to express ideas. In fact, this means that there must be a sense of order between the elements.

Blank is not equal to pale

The page becomes pale? Is the full version of the text missing the embellishment of the picture? After retaining the necessary blank space, try to match the text with an eye-catching image, or summarize a small icon for the text. Proper embellishment is essential.